Activate+the+Taste

Consider the following: The Placebo Effect, a beneficial effect, produced by a placebo drug or treatment, that cannot be attributed to the properties of the placebo itself, and must therefore be due to the patient's belief in that treatment. Ladies, be honest with yourselves, you know chocolate cures any grief and erases any trace of a tear instantly. The chocolate triggers this effect though, and changes our emotions according to our conscience.

Here's a video on the different placebo effects and how it works.

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